What's William smiling about? Well, before we reveal the close-up, we'll give you a chance to guess to what Upper Deck card he's holding!

Send your guess to hittheicebox@gmail.com and we'll draw a winner from all correct entries to receive an autographed 8x10 of Hockey Hall of Famer Johnny Bower! Entries must be received by 12:01 AM EST on Monday, Nov. 7, 2011, to be eligible.

New products in at The IceBox!

New in at The IceBox Cards & Collectibles -- 2011-12 Score Hockey! Stop by and pick up a 36-pack box today for just $39.99, or packs are just $1.49!

Also now in stock -- 2011-12 Panini NHL stickers and albums! We have the albums for $2 each, sticker packs for $1 each or 50 sticker pack boxes for $42.99! Collect them all!